Web Business Tips: Build Your Brand with an E-Newsletter

Crafting an email newsletter is one of the easiest and most effective ways to connect with your clients and build your brand. Here are seven reasons to invest a little time and money into building an e-newsletter:

1. Save money.
Your initial up-front costs to design the e-newsletter and set up the system will
usually be under $2,000. Your real savings are in the ongoing cost: less than $50 / month. There are no costs for paper, ink and stamps like there are for your print  newsletter.

2. Waste no time.
Within minutes of sending out your email blast, it will be waiting in your client's
inbox. All they need to do is click a link in your email to go to your site and take further action.

3. Measure results.
You can track exactly whom on your mailing list opened your email, clicked on
which links, or unsubscribed. You could use this data to test different emails to
sharpen your call to action.

4. Let the system do the boring work.
Subscriptions and unsubscriptions are managed through a web interface, leaving you free to craft your content. All you need to do is copy-and-paste your text and photos into a predefined template.

5. Build client relationships.

You have to wait for clients to come to your website. But you can keep your brand in their minds by sending them a newsletter every few weeks. And if that newsletter is packed with content they value, they'll be eager to see it in their inbox every month.

6. Generates revenue.
Your clients may love your company but be unaware of the broad array of products and services your organization offers. Let them know what they're missing out on and generate additional revenue.

7. Drive traffic to your site.
Every email you send will include multiple teasers and links back to your website, keeping your customers engaged with your brand.

Domain 7 is web agency, a skilled team of programmers, online marketers, designers and strategists who've assembled to do one thing and do it well: help you maximize the potential of the Internet to grow your idea, business, organization and community. Keep watching this space for further tips on web-based strategies for your business.